Telemarketing as the word suggests the main aim is to sell a product over the phone. Four common kinds of telemarketing include outbound calls, inbound calls and lead generation. Businesses sometimes refer to it as “inside sales” or “tele-sales.” Telemarketers must abide by any local, regional, or national regulations. Telemarketing is most effective when the business making the call has an established connection – even a slight one – to the person being called.
Inbound - Inbound calls are those calls in which a customer wants to connect to a customer service department. Basically when a customer does an inbound call the main motive of the customer is to make an inquiry of some specific products or service or a complain, and the data collected from the customer is used accordingly.
Outbound - An outbound call is a call initiated by a caller to the customer on behalf of any kind of business. Ever received a call with a voice which could be that of a man or a lady asking for or giving information about a product or service? That is what an outbound call is.
• Sales calls
• Surveys
• Verification services
Web Chat and Service - The simplicity and accessibility of web chat make it an excellent customer-service format, allowing brands to interact with customers easily. It does not require the customer to download any special software or install and use a specific app, because webchat takes place directly within the web browser the customer is already using.
Email Support and Service - Email service is a trustworthy service and one of the main channels of customer support for most of the companies almost 62% of customers say that email support systems are one of the best ways of communication with brands